How The Lash King Elevates Luxury Beauty Services With Acuity Scheduling
Tommy Reynoso, known professionally as The Lash King, is more than just a lash artist—he’s setting new standards in the beauty industry. Born in New York and raised in Florida, he took his first lash course in 2023 and immediately knew he wanted to approach the craft differently.
“It wasn’t easy breaking into an industry where male lash artists are rare, but I was determined to make my mark,” Reynoso shares. “That’s how The Lash King was born. It’s more than just a lash brand; it’s about redefining beauty standards and enhancing natural beauty with high-quality artistry.”
Specializing in luxury eyelash extensions, The Lash King built a business that clients trust for custom lash design and an unparalleled beauty service. “I’m committed to providing an exclusive experience that makes every client feel confident,” he emphasizes. “My goal is to create a peaceful, luxurious atmosphere that allows clients to feel pampered and refreshed.”
The challenges of lash appointment scheduling
Before using Acuity Scheduling, The Lash King faced the all-too-common challenges of beauty booking—managing bookings manually, handling late arrivals, and dealing with no-shows. These administrative burdens took away from his artistry and the seamless client scheduling he envisioned for his brand.
"It was time-consuming to manually track appointments, confirm bookings, and enforce my policies,” Reynoso says. “Acuity not only automated this process but also helped implement my late fee and no-show policies, ensuring clients respected my time. This improved my workflow and helped me maintain the exclusive experience I strive to provide."
Searching for time-saving scheduling solutions
To maintain an exclusive, high-end brand image, The Lash King initially searched for the best scheduling software for lash techs—one that offered customizable booking pages, automations, and integrated payments. Acuity had all the tools he needed to spend less time on scheduling and more time on his artistry. With streamlined online booking, he could ensure his client experience was at all times polished and professional (without extra work.)
“Acuity stood out because of its user-friendly interface and its ability to fully customize the booking experience,” Reynoso shares. “I needed a platform that could align with my brand’s luxury aesthetic while offering practical features like automated reminders, detailed intake forms, and seamless payment integration. No other solution matched Acuity’s flexibility and professional look, making it the perfect fit for The Lash King.”
Managing a lash business with scheduling software
With Acuity, The Lash King has transformed his booking process, freeing up time to focus on creating stunning lash sets, engaging with his audience, and expanding his business. “Acuity has become an essential part of my daily routine by handling all aspects of client scheduling,” he says. “It allows me to focus on delivering a high-quality experience without worrying about administrative tasks.”
The automated booking system ensures his clients enjoy a smooth, hassle-free scheduling experience from start to finish. Clients go from browsing The Lash King’s Instagram to reserving their lash service in no time. Through his link in bio and Bio Site, Reynoso automatically directs his audience to book online.
The customizable booking page reflects the brand’s luxe and aesthetic designs. Everything clients need to know is clearly outlined, from business hours to cancellation policies and how to prepare for your service. “I love how customizable Acuity is,” Reynoso says. “The ability to personalize my booking site to reflect The Lash King’s brand has been invaluable.”
Clients can easily self-schedule their appointments, choosing from fills or full sets, as well as premium add-ons like removals or a lash shampoo kit. Thanks to integrated payments, The Lash King can request deposits at booking to boost client commitment, as well as enforce cancellation or late fees.
Client intake forms gather essential information ahead of time, so he’s always prepared. And once a client books a session, automated SMS reminders keep them informed so they show up, even when life gets busy. “The automated reminders and intake forms help me stay organized and prepared for each client, enhancing their experience,” he adds. “Additionally, the payment integration is seamless, making the checkout process quick and easy for my clients.”
“From automated confirmations to enforcing late fees, Acuity streamlines my workflow. This efficiency frees up my time to create content, engage with my audience, and explore new business opportunities, all while knowing my schedule is perfectly managed.”
Luxury meets efficiency: enhancing the client experience
The Lash King’s dedication to a seamless beauty booking experience is now reflected in every aspect of his brand. By removing friction from the scheduling process and taking work off his plate, Acuity helps Reynoso deliver the luxury beauty experience his clients crave.
“Acuity has significantly improved my efficiency and overall client experience,” he affirms. “Clients appreciate the ease of booking and the professional look of the scheduling page, which reinforces the luxury brand image of The Lash King. Implementing policies like late fees and no-show charges has also helped me maintain a disciplined schedule, reducing lost time and increasing revenue. Overall, my clients are more satisfied, and my business runs smoother.”
Scaling a high-end lash brand with an automated booking system
As The Lash King continues to grow and expand into new markets, including building clientele in New York, Acuity’s scheduling software for beauty professionals will be essential in maintaining organization and efficiency. With features that support scalability, efficiency, and automation, Acuity ensures that even as his brand grows, the high-end experience remains intact.
“I see Acuity as a crucial tool in my journey to become a global name in the lash industry. Its scalability will allow me to manage a larger volume of clients without sacrificing the exclusive, high-end experience my brand is known for.”
Looking ahead, The Lash King is optimistic about what’s next for the scheduling software and where Acuity can take his business. “I’m excited to see how Acuity continues to evolve and support growing businesses like mine,” he says. “As I expand The Lash King brand and venture into new opportunities, I know I can rely on Acuity to keep my operations running smoothly. It’s been a game-changer for me, and I’m confident it can be for others too.”
Strategic advice for lash artists and beauty businesses
For The Lash King, Acuity Scheduling has been instrumental to reaching clients and running a successful appointment-based business. Now, he encourages other beauty professionals to consider scheduling software to achieve the same results.
“Invest in tools that save you time and elevate your brand,” Reynoso advises. “Efficiency and professionalism are key to growing a high-end beauty business. Acuity has allowed me to focus on my craft while maintaining a luxury client experience. Don’t hesitate to invest in the right systems—it’s worth it for the growth and peace of mind they bring.”
“Acuity is more than just a scheduling tool—it’s a powerful business asset. If you value your time and want to provide a seamless client experience, Acuity is the way to go. It not only streamlines your bookings but also reinforces a professional image, which is essential for attracting high-end clients. The investment is minimal compared to the time saved and the revenue growth you’ll see.”
Why Acuity? The best scheduling software for lash techs—and anyone else who needs to schedule
Looking for the best scheduling software for lash techs, beauty professionals, and more? Whatever type of services you offer, discover how Acuity Scheduling can streamline your appointment booking, save you time, and elevate your brand today.
