Bundle Up! Turn One-Time Clients into Regulars With Packages and Subscriptions
Finding creative ways to attract and retain clients is an essential part of owning a business. Service packages (like a haircut and color or 10 pilates classes) and subscriptions accomplish both, filling your calendar and your bank account.
By bundling complementary services together, or making those services recurring, you can entice clients to spend more and turn one-time visitors into regulars.
Let’s explore how they enhance your offerings and increase your revenue together.
What are service packages?
Packages can be any combination of services that clients buy in bulk. Unlike when booking a single service or time slot, clients have to pay for packages all at once, so you see more money upfront.
The customization options for packages are (almost) endless. A hair salon could offer a package that includes a cut, color, and styling session. For a spa, it might be any service a client is interested in up to a total number of minutes, such as a massage, aromatherapy, and reflexology. A dog groomer might offer a package of 10 grooming sessions for the price of 8, while a music teacher offers a package of 5 guitar lessons for the price of 4. It’s really up to you and what you think will excite your clients most.
What are subscriptions, and how do they differ from packages?
Subscriptions aren’t just for magazines, streaming services, and free food delivery. If you offer services that clients might need weekly, monthly, or even annually, then selling a subscription might be better for your business to ensure a steady stream of clients and income.
Picture this: a monthly spa membership where clients get regular treatments, a weekly house cleaning service that keeps homes sparkling, or daily walks that keep dogs active when their owners return to office. Subscriptions are for clients who want to set up a recurring service, and for you to lock-in a long-term relationship.
How to sell subscriptions and packages with Acuity’s scheduling software
Who has time to plan and launch a new offering? We get it—you’re on your feet and busy running your business. But selling subscriptions or packages is easy with scheduling software, like Acuity Scheduling, to automate the process for you. In just a few quick steps, you can sell booking codes that clients can use to:
Redeem a certain number of appointments
Book appointments that total a certain number of minutes
Reserve sessions up to a specific dollar amount
Book unlimited appointments
When a client purchases your package or subscription, they’ll receive a convenient booking code in their inbox. They can then redeem this code when scheduling their next appointment, class, consultation, or in-person visit.
For packages, every appointment they schedule is deducted from their code balance. For example, if a client buys a package of 5 yoga classes, each time the client enters their code to book, one class will be deducted from the bundle.
For subscriptions, clients are charged on a recurring basis and can redeem their code for the duration of their subscription. Clients can manage their subscriptions using the link sent in each subscription payment email.
The benefits of packages and subscriptions
Clients aren’t just looking for a great service—they’re looking for the most convenient and cost-effective option. Packages and subscriptions tick these boxes so your business is the one they choose (and return to). Here’s why they add value to your business:
Boost customer loyalty: Packages and subscriptions often come at a discounted rate compared to individual services, so clients feel they are getting more bang for their buck.
Increase revenue: Packages and subscriptions might be great deals for clients, but as they cost more than a single service or appointment, they also mean more dollar signs for you.
Personalize appointments: With more frequent in-person visits or online connections, you’ll better understand and cater to each individual’s needs and preferences.
Unlock upsell and cross-sell opportunities: Those regular touchpoints are also opportunities to engage clients with new services or products to diversify your revenue.
Simplify scheduling: Take the hassle out of online booking for both you and your clients, with convenient booking codes, automated recurring payments, and easy subscription management.
Deliver packages and subscriptions to your clients’ (virtual) doorsteps today
Who doesn’t want more for less? Packages and subscriptions not only provide value to your clients, they also bring stability to your schedule over time. That’s a win-win.
So don’t waste another second that’d be better spent driving more revenue. Package your time with these exciting online offers and grow your business on autopilot. It’s that easy.
